It begins with Thanksgiving, but it doesn’t end there. Because ours is an industry that works somewhat seasonally, we do have a bit more time between the bookends of Thanksgiving and Christmas—the traditional holiday season—to really look back over our year and take stock of all we have to be grateful for.
Of course, it’s all about our certified installer partners and the engineers and municipalities you serve: You’re the reason we exist and are able to do what we love all year long. We get to stimulate our brains with new product engineering challenges, doing battle with all the issues you bring to us for help. That’s what we love, what we live for. You give us a reason to come to work. There’s always that excitement about how we’re going to be able to help you spec a solution. We sincerely enjoy helping you rise to the level of your challenges, proving yourselves to your clients while we prove ourselves to you.
And sometimes, when the going gets tough, we’re thankful even for the situations that don’t turn out perfectly. It keeps us humble but motivated to do better next time, to go back over ground we’ve covered before to find a fresh angle on your perplexing questions.
And of course, we’re grateful to you for your patience and understanding. It helps to remember we’re all only human—trying our best to overcome sometimes daunting odds—and we’re all in it together. You consistently help us feel that, and we appreciate the trust and confidence you put in our team. There’s nothing quite so satisfying as driving home at the end of the day knowing that we’ve helped you get the job done.
Sure, we sell products, but we’re well aware that ours is a service business as much as anything. It’s all about supporting you and getting you where you need to be. We take that job seriously, because we know what you’ve got riding on the outcome.
At this thankful time of year, please know that we are grateful for your business, for the expertise of our team and the support of our certified installers, beyond the capability of words to express. It is truly a joy and a pleasure to serve you, and we look forward to being your partner in success again in the New Year.
If only for a moment, stop and take a few deep breaths. Look around you, and remember why you got into this business. Rededicate yourself to finding the joy in what you do, and know that we appreciate you. Happy holidays to you and yours.