This month, for the first time, a broad array of municipal, state and regional water sector groups from across the country joined forces for Water Week 2014. This event is a celebration of the innovative transformation occurring within the drinking water and wastewater sectors as we adapt to the challenges of the 21st Century.
Through a series of events that took place April 7-11, Water Week 2014 brought hundreds of water and wastewater professionals to Washington, D.C. to meet with members of Congress and federal regulators. They discussed key legislative, regulatory and legal water developments, and applauded champions for progress in addressing our nation’s water challenges.
The Fed has created an official website for the event (waterweek.us), providing press materials to help local municipalities participate in raising public awareness of these increasingly important issues.
What are YOUR plans for participating in this important event that helps raise the visibility of our industry and the important issues for which we work all year long? It’s a great marketing opportunity for you to reach out to your own local and regional municipalities as a partner in their public outreach efforts.
What? They’re not planning any? Well, it’s a bit late to make anything happen this year, but jump on this fantastic opportunity for you to inform them and to become a go-to partner in these efforts next year. Be imaginative: What could you do to help them get the word out about things such as:
• Awareness and visibility of the importance of proper wastewater management
• Sanitary sewer user best practices
• The importance and challenges of maintaining healthy public wastewater systems
Could you offer to set up a demonstration booth or even a real, on-site demonstration of structural rehabilitation while explaining its importance? Don’t underestimate the attractiveness of the “ick factor” to school-age kids. Sure, they’ll think it’s gross – and they’ll be talking about it for weeks! Maybe providing an explanatory brochure – featuring your staff and equipment, of course – for them to distribute to the public is more your speed.
Give some thought to ways you could leverage this high-visibility event to both solidify your standing with your customers while helping them to improve their own visibility and public standing.